About the Client A fast-growing automotive dealership group that centralizes lead generation through a remote BDC (Business Development Center). They blend data-driven processes with hands-on sales coaching to drive showroom traffic and vehicle sales. The organization values high-performance teams, measurable results, and strong alignment between remote BDC staff and on-site Sales Managers.
Why does this role exist? This role exists to be the dealership’s first and most critical point of customer contact: to convert online inquiries into confirmed in-person appointments that lead to vehicle sales. The BDC Sales Closer ensures leads are responded to immediately, builds value with customers through automotive knowledge, overcomes objections professionally, and relentlessly confirms appointments to maximize “appointments shown.” The hire is intended to scale lead-to-appointment throughput and improve conversion consistency across a high-volume online pipeline.
The Impact you’ll make
Lead Response & Qualification
Answer all incoming internet leads and sales calls within a 5-minute response window.
Quickly qualify customer intent, timeline, trade details, and vehicle interest.
Route or escalate leads appropriately while maintaining ownership of appointment outcomes.
Vehicle Expertise & Value Building
Use confident product knowledge to explain trim levels, features, packages, and technology (e.g., AWD vs 4WD, Apple CarPlay, safety features).
Build excitement and credibility with customers by explaining product benefits and differences.
Educate customers on the value of an in-person visit versus price-only conversations.
Appointment Setting & Confirmation
Follow the proven process to convert online inquiries into confirmed, in-person appointments.
Schedule and confirm appointments via phone, text, and email; re-confirm ahead of the appointment.
Drive metrics for both appointments set and appointments shown through persistent follow-up.
Objection Handling & Sales Conversion
Confidently handle common objections (e.g., “What’s your best price?”, “Can you give me a trade value?”) and pivot conversations back to booking a visit.
Use persuasion and consultative techniques to secure commitments without being a script reader.
Escalate price/FSBO/complex objections to management when appropriate while maintaining appointment momentum.
CRM Management & Reporting
Log all interactions, notes, and appointment details accurately and in real time in the CRM.
Track follow-ups and next steps to ensure no lead falls through the cracks.
Meet daily/weekly/monthly quotas and provide timely updates to the BDC Manager.
Skills, Knowledge and Expertise
Required:
Proven experience and measurable success in automotive BDC or automotive sales, or a high-volume remote sales role.
Fluent English (spoken and written) with clear, professional telephone communication.
Demonstrated ability to set and confirm high volumes of appointments and meet performance quotas.
Reliable, high-speed internet and a quiet, professional, distraction-free home office setup.
Strong familiarity with CRM usage for logging leads, notes, and appointment tracking.
WFH Set-Up:
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS
Headset with an extended mic that has noise cancellation and a webcam
Back-up computer and internet connection
Quiet, dedicated workspace at home
Your Superpowers:
Technical/hard skills: expert phone, SMS and email sales communication; automotive knowledge (brands, models, trims, tech); CRM proficiency; fast lead response discipline.
Soft skills/personality traits: high energy, persuasive, resilient, coachable, competitive, excellent objection-handling, strong time-management and follow-up discipline.
You should apply if...
You’re driven by performance-based results and enjoy a high-volume sales environment.
You’re coachable, competitive, and thrive on hitting daily/weekly quotas.
You’re disciplined working remotely, self-motivated, and committed to fast response and relentless follow-up.
You prioritize customer experience, can build trust quickly, and prefer consultative selling over script-reading.
What to expect...
Work Setup:
Remote position
Must have a reliable internet connection and a quiet workspace
Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
40 hours per week
9:00 am –6:00 pm Eastern Time. Rotational Rest Day
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