Associate Manager E-commerce

Roles and Responsibilities

• Participate in the design of IFFCO group Ecommerce strategy across the different Ecommerce sub-channel Grocery Market Place, Bricks and Clicks, Generalist Pure Player and Food Pure Players
• Lead the forecast accuracy and participate in yearly financial and volume planning
• Execute the strategy across the different sub-channels by leading the relationship with the key e-retailers focusing on products availability, quality of execution, trade marketing activities and data analytics on business performance ie sales growth, market share, category performance driver and competitive landscape
• Manage the external relationship and develop strategic Joint Business Plan with Ecommerce Pure Players and contribute to the Joint Business Plan for Grocery Market Place and Bricks and Clicks
• Monitor and manage the day to day activities (orders, payment collection, finance reconciliation, operational performance ie fill rate, out of stocks, delivery time)
• Think out of the box to drive innovative way to touch more consumers and incremental business opportunities
• Drive financial profitability through financial mix analysis, trade spend, trade marketing and marketing analysis to drive expected ROI,  
• Understand shoppers’ path to purchase and address identified opportunities to increase consumers conversion, satisfaction and loyalty
• Collaborate with internal multi-functional stakeholders Marketing, Trade Marketing, Sales, Supply Chain and Finance to drive innovation, change, simplification and efficiency across all touchpoints to better serve our consumers
• Reports to the management business achievement and Ecommerce sales fundamentals KPI
• Manage the day to day relation with ecommerce suppliers and agencies

KPIs

• Deliver sales targets
• Deliver digital shelf performance
• Activation planning & execution with excellence
• Maintain up to date knowledge of eCommerce industry
• Ensure the tracking TMI/CMI investments to monitor ROAS
• Deliver shopper insight that will enable markets to understand & drive business
• Secure & implement customer investment plans
• Conduct competitive analysis with partners
• Identify & engage with new eCommerce partners

Work Experience Requirements

• Minimum 3 years experience in e-commerce sales or key account management within the UAE market.
• Must have direct, hands-on experience managing accounts on Amazon and/or Noon, either from the brand/vendor side or the marketplace/account side.
• Experience in FMCG, preferably within the food category, is preferred. 
• Ability to work within the different eComm partner business models

Qualification 

• Bachelors degree in Business Administration, Marketing, or a related field is required.
• MBA or postgraduate degree in Business, Marketing, or E-commerce is preferred/desirable.