Associate Director - Private Banking Front Office

Job purpose
- To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.

- The job holder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.

- Job Holder must be able to source new business of Super HNW individuals through referrals, marketing activities, and personal contacts.

- Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.
Key Results Areas

- Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
- Ability to communicate with HNW clients to structure advise based on client needs
- Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
- Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
- Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
- Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
- Enhance market profile and awareness.
- Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
- Acquire ‘new to bank’ NHW clients
- Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
- Minimize customer attrition
- Maintain proactive client contact
- Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
- Co ordinate activities with other department in order to maximize conversions from the lead referral process.
- Ensure client expectations are constantly met.

Knowledge, Skills and Experience
- University Graduate
- Strong numbers, selling & investments/ Financial Market Knowledge
- Strong Interpersonal skills and cultural sensitivity
- Relationship Management & Networking skills. Extrovert / Amiable personality
- At least, 2 years experience of a similar job with another bank / financial services co in UAE, they should be certified from the Securities & Investment Institute (SII) for selling investment.