Associate - Digital Content

The role supports the implementation of digital content strategy and CMS governance that contributes to Expo City’s vision, mission and business priorities.

The main responsibilities for this role include:

CMS Architecture & Content Management

• Maintain and refine CMS architecture (Contentful preferred) ensuring reusable, structured content types.
• Implement and manage content models, taxonomy structures and metadata governance.
• Support API integrations and structured data enhancements.
• Ensure continuous CMS housekeeping, documentation and user guidance.

End-to-End Content Process

• Coordinate content gathering, drafting, review, translation and publishing.
• Manage bilingual content updates across web, app and chatbot platforms.
• Ensure semantic consistency across languages and channels.
• Maintain content standards aligned with brand tone of voice and editorial guidelines.

User Experience & Optimisation

• Implement minor HTML and CSS adjustments where required.
• Ensure content is optimised for search performance and AI retrieval systems.
• Monitor performance metrics and recommend improvements.
• Collaborate with SEO agency and analytics teams to improve discoverability and engagement.

Knowledge, Qualifications and Skills required:

4+ years’ experience in digital content management or CMS administration as well as:

• Degree in Marketing, media, Advertising or BIS
• Fluent in Arabic and English.
• Proficiency in CMS platforms (contentful preferred), HTML and CSS
• Strong understanding of SEO best practices and structured content principles communication skills
• Experience in content modelling, taxonomy design and metadata governance.
• Highly organized with strong attention to detail
• Ability to work under pressure and manage multiple priorities in a fast-paced environment
• Strong stakeholder management and communication skills.

Desirable:

• Experience with AI/LLM optimization and generative search principles
• Familarity with API integrations and structured data frameworks
• Experience working within large scale organisations