Assistant Product Manager

Job Description:

Assistant Product Manager – Distribution (SMB Business)

Location: Middle East

Reporting To: Product Manager

Role Overview

We are seeking a dynamic and commercially driven Assistant Product Manager to support and grow the SMB distribution business across the Middle East. The role will focus on managing vendor relationships, driving partner engagement, enabling sales growth, and executing go-to-market initiatives for SMB customers through the channel ecosystem. The ideal candidate should possess strong business acumen, relationship management capabilities, and an understanding of the technology distribution landscape, including cloud, infrastructure, software, and emerging technologies.

Key Responsibilities

Business & Revenue Management

• Drive SMB business growth across assigned vendors and partner ecosystem
• Support achievement of revenue, profitability, and market share targets
• Monitor sales pipeline, partner performance, and regional opportunities.
• Identify new business opportunities and expansion areas within the SMB segment.
• Assist in forecasting, budgeting, and quarterly business reviews.

Partner & Channel Management.

• Build and maintain strong relationships with channel partners, resellers, and system integrators.
• Enable partners with product positioning, pricing, promotions, and sales support.
• Work closely with partners to drive demand generation and customer acquisition.
• Support recruitment and onboarding of new SMB-focused partners

Vendor Management

• Coordinate with technology vendors on programs, incentives, campaigns, and business plans.
• Track vendor targets, rebates, MDF utilization, and performance metrics.
• Ensure alignment between vendor strategy and regional sales execution.

Go-to-Market & Enablement

• Execute regional GTM initiatives, campaigns, and partner enablement programs.
• Coordinate training sessions, webinars, and partner workshops.
• Work with marketing teams on SMB-focused campaigns and lead generation activities.
• Support launch of new solutions and services into the markets.

Operations & Reporting

• Prepare business reports, sales dashboards, and management presentations.
• Track inventory, pricing, deal registrations, and operational efficiency.
• Coordinate with internal teams including sales, finance, operations, and marketi
• ng.Ensure timely resolution of partner escalations and operational issu

es.

Required Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field.
• 5+ years of experience in technology distribution, channel sales, product management, or SMB business management.
• Understanding of cloud, infrastructure, cybersecurity, or enterprise technology solutions.
• Strong analytical, communication, and stakeholder management skills.
• Experience working with channel partners and vendor ecosystems.
• Proficiency in Microsoft Excel, PowerPoint, and CRM/reporting tools.

Preferred Skills

• Experience working with hyperscalers such as Amazon Web Services, Microsoft, or Google Cloud.
• Knowledge of distribution business models and partner incentive programs.
• Ability to manage multiple stakeholders across different countries in the Middle East.
• Strong presentation and negotiation skills.
• Self-driven with strong execution capabilities.