Assistant Marketing Manager

Job description:

Drive the Future of Luxury Mobility

Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group’s luxury brand, and be part of our exciting growth journey. 

We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis’ success across the MEA region!

** Apply only via LinkedIn / GMEA Career site — email applications will not be reviewed. **

• Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact.
• Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects.

• Implementation of Overarching Marketing Strategy

 - Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities.

 - Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs.

 - Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met.

• Marketing Calendar & Budget Management & Execution

 - Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives.

 - Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization.

• New Market Launch

 - Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix.

 - Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches.

 - Define launch KPIs and ensure post‑launch performance tracking and optimization.

• Digital Enhancement & Website Management

 - Drive enhancement of digital ecosystems, including Web 3.0, regional websites, CRM touchpoints, and digital performance platforms.

 - Own website content, UX, and ongoing optimization to support lead generation, brand storytelling, and product discovery.

 - Partner with global and regional teams to ensure digital consistency, best‑practice adoption, and local relevance.

• Strategic Sponsorships

 - Identify, evaluate, and recommend strategic sponsorship opportunities aligned with brand positioning and commercial objectives.

 - Lead planning, execution, and activation of sponsorships to maximize brand visibility, engagement, and ROI.

 - Monitor performance and ensure sponsorship delivers measurable brand and business impact.

• Distributor Marketing Support

 - Act as the primary marketing partner to distributors, providing strategic guidance, tools, and governance.

 - Ensure distributor activities align with regional strategy, brand standards, and campaign priorities.

 - Drive capability building, best‑practice sharing, and performance accountability across distributor networks.

• Work cross-functionally with internal/external stakeholders across various departments to support business operations, drive initiatives, and achieve organizational goals.
• Ensure clear role ownership, effective goal setting, and performance management across the team.

• Minimum 3 years of related job experience
• Years of experience from Automotive industry and Digital marketing strongly preferred (preferably within OEM)
• Fluent English and Arabic (written and spoken) is required
• Fluent French is a plus
• Attested bachelor’s degree required
• Advanced degree in a related field preferred