Assistant Manager - Marketing

One of our Clients is looking for a motivated Assistant Manager - Marketing to join the dynamic brand and growing team supporting Middle East and North African markets. The associate will be responsible for the development and execution of marketing strategies that drive brand awareness, customer engagement, and sales growth for Automobile / Motorcycles / Power Products / Marine business.

1) Strategy & Planning

:a. Develop and execute comprehensive marketing plans to support brand initiatives, sales and launches

.b. Analyse market trends, competitor activity, and customer insights to identify opportunities

.c. Set and manage marketing budgets and KPIs

.d. Give relevant recommendations and advise based on analysis

.e. Support New Marketing Projects

.
2) Brand Managemen

t:a. Develop messaging and positioning for different vehicle segments and vertical

s.b. Oversee brand guidelines of media assets created internally and by regional distributor

s.c. Ensure brand consistency across all materials and channel

s.d. Analyse dist. marketing KPIs (PDCA) and prepare comprehensive monthly repor

t.e. Support distributors marketing PDCA activity – Automobile and Motorcycl

e.f. Give relevant recommendations and advise based on analysi

s.
3) Campaign Manageme

nt:a. Lead integrated campaigns across digital, print, social media, outdoor, and event marketi

ng.b. Manage campaigns for all company vertica

ls.c. Coordinate with creative, media, other agencies, and regional distributors to deliver impactful campaig

ns.d. Analyzing and reporting resul

ts.e. Give relevant recommendations and advise based on analys

is.
4) Digital Market

ing:a. Oversee website, SEO/SEM, management of company MENA social media platforms, content calendar in coordination with internal and external stakehold

ers.b. Implement lead generation and CRM nurturing campaigns (email marketing, retargeti

ng).c. Track digital metrics and optimize for performa

nce.d. Analyzing and reporting resu

lts.e. Give relevant recommendations and advise based on analy

sis.
5) Coordina

tion:a. Role will involve internal coordination with Product / Sales / Content / PR / After-sales teams and external coordination with multiple agencies / regional distribu

tors.
6) E

vents:a. Plan & organize events like auto / boat shows, new model launches, brief distributor activations, and customer engagement pro

grams.
• Required skills: Marketing Strategy I Brand Management | Consumer Behavior | Market Research I Digital Marketing | Media Buying |

Events• Education: Post-Graduate in Marketing from a reputable univ

ersity.• Proven ability to lead multi-channel marketing campaigns and manage b

udgets.• Data-driven mindset and strong understanding of digital marketing tools and ana

lytics.• Excellent communication, leadership, and project management

skills.• Passion for the automotive industry and emerging mobility trends (EVs, connected vehicles,

etc.).• Computer literate (MS Word, Excel, Power Point, BI). High level skills desired for using Excel & preparing PowerPoint present

ations.• Pleasing personality and attitude to respect & communicate with seniors of different nationa

lities.• Self motivated, proactive and hard

working• Should not have restrictions to