Assistant Manager - Marketing

The Assistant Manager - Marketing is a pivotal role within our marketing team, aiding in the creation and execution of dynamic marketing strategies. In this role, the chosen candidate will work closely with marketing leadership to craft initiatives that bolster our brand's market presence and drive customer engagement. The position demands a balance of creativity and analytical skills, as it involves not only the design of compelling marketing campaigns but also the analysis of market trends and campaign performance. The ideal candidate will possess exceptional communication skills, be well-versed in digital marketing techniques, and have a knack for strategic planning. They will be expected to manage multiple projects simultaneously, collaborate with cross-functional teams, and ensure that all marketing activities align with the company's overarching business goals. The fast-paced environment calls for a proactive approach to problem-solving and a commitment to staying abreast of the latest industry developments.

Responsibilities

• Develop and implement marketing plans for product launches and promotions.
• Conduct market research to identify trends and consumer preferences.
• Coordinate with the sales team to align marketing strategies with sales goals.
• Create and oversee the execution of online and offline marketing campaigns.
• Analyze campaign performance data to inform future marketing decisions.
• Maintain brand consistency across all marketing materials and communications.
• Manage relationships with external partners, agencies, and vendors.
• Prepare and present regular reports on marketing activities and ROI.
• Assist in developing content for websites, social media, and email marketing.
• Stay updated on the latest industry trends and competitive strategies.
• Organize and participate in promotional events, trade shows, and conferences.
• Support senior management in strategic marketing planning and decision-making.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, advertising, or related areas is required.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in project management and marketing software tools.
• Excellent written and verbal communication skills are necessary.
• Ability to manage multiple projects while meeting deadlines and goals.
• Creative thinking coupled with analytical skills to drive marketing success.