Assistant Manager Marketing Aster Retail HO

 The incumbent will be responsible for developing, executing, and optimizing the digital marketing strategy across the organization to drive brand visibility, customer acquisition, engagement, and revenue growth. 

This role will lead digital marketing initiatives across paid media, search, social media, CRM, email marketing, and digital analytics while ensuring alignment with overall business objectives. The incumbent will serve as a key driver of digital growth, customer experience enhancement, and omnichannel engagement by leveraging data-driven insights and innovative marketing solutions. 

The ideal candidate will combine strategic thinking, digital expertise, analytical capability, and stakeholder management skills to deliver high-impact marketing campaigns and measurable business outcomes.

Responsibilities

1. Digital Marketing Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets.
• Create annual digital marketing roadmaps, budgets, and performance plans.
• Identify digital growth opportunities through market trends, consumer behavior, and competitive insights.

• Collaborate with business stakeholders to ensure digital initiatives support customer acquisition and retention objectives.

   

1. Campaign Management & Performance Optimization

• Plan, execute, and optimize digital marketing campaigns across multiple channels including Search, Display, Social Media, Mobile, Email, and Programmatic Advertising.
• Monitor campaign performance and continuously enhance effectiveness through data-driven optimization.

• Evaluate marketing channel deployment, keyword strategies, ad creatives, audience targeting, and customer journeys.
• Drive qualified traffic, customer inquiries, and lead generation initiatives.

1. Customer Acquisition & Engagement

• Support customer acquisition initiatives aligned with the marketing calendar and business priorities.
• Develop and implement customer engagement strategies across digital touchpoints.
• Enhance customer experience and conversion rates through continuous journey optimization.

• Collaborate with CRM and marketing teams to improve retention and loyalty programs.

   

1. Social Media & Brand Management

• Lead social media strategy, content planning, and community engagement across all relevant platforms.
• Ensure consistent brand positioning and messaging across digital channels.
• Monitor brand sentiment, customer feedback, and engagement metrics.

• Act as a steward of the brands digital presence, ensuring timely and effective community interactions.

   

1. Analytics, Reporting & Insights

• Utilize digital analytics tools to measure campaign effectiveness and customer behavior.
• Define, track, and report key performance indicators (KPIs) and ROI metrics.
• Conduct growth analysis and prepare strategic recommendations for senior leadership.
• Develop executive dashboards, presentations, and business reviews with actionable insights.

1. Cross Functional Collaboration & Innovation

• Work closely with Marketing, Product, Commercial, Technology, and Operations teams to identify growth opportunities.
• Partner with media agencies and external vendors to ensure successful campaign execution.
• Support innovation initiatives through consumer insights, market research, and digital experimentation.
• Collect, validate, and analyze data from various teams to support strategic decision-making and continuous improvement.
• Ensure smooth campaign delivery and proactively address issues impacting performance or customer experience   

Qualifications

• Masters Degree in Business Administration, Marketing, or related discipline.
• Minimum 5 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing roles.
• Strong expertise in Digital Marketing Campaigns, SEO, SEM, Display Advertising, and Paid Media.
• Proven experience in planning and executing integrated cross-channel marketing campaigns.
• Hands-on experience with Marketing Automation Platforms, Marketing Cloud Solutions, CRM Systems, and Digital Analytics Tools.
• Strong analytical, presentation, and stakeholder management skills.
• Advanced proficiency in PowerPoint and business presentation development. 
• Experience working in retail, healthcare, e-commerce, omnichannel, or consumer-facing industries will be an added advantage.