Assistant Manager - Marketing (225-919)

As an Assistant Manager of Marketing, you will play a crucial role in supporting the marketing department's growth and success. You will work closely with the Marketing Manager to execute marketing strategies that align with the company's objectives. Your responsibilities will encompass a wide range of activities from market research, campaign management, and branding activities, to digital marketing and lead generation tasks. Your intuitive understanding of market trends and consumer behavior will drive innovative marketing solutions, ensuring that our brand effectively reaches and resonates with the target audience. If you have a passion for marketing and thrive in dynamic environments, this role offers the perfect mix of challenge and excitement for your professional development.

Responsibilities

• Collaborate with the marketing manager to develop and execute comprehensive marketing plans.
• Analyze market trends to identify new marketing opportunities and campaigns.
• Coordinate with creative teams to produce engaging marketing content and materials.
• Manage digital marketing channels including social media, email, and PPC campaigns.
• Monitor campaign performance and report findings to optimize marketing strategies.
• Assist in the planning and execution of promotional events and campaigns.
• Conduct competitor analysis to ensure our marketing efforts are competitive and effective.
• Track budget allocations and ensure marketing campaigns adhere to financial guidelines.
• Develop and maintain strong relationships with vendors and external partners.
• Prepare detailed reports on campaign performance and return on investment (ROI).
• Support the marketing manager in project management and administrative tasks.
• Continuously gather customer feedback to refine communication strategies and marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience in marketing or a related industry.
• Strong understanding of various marketing concepts and techniques is beneficial.
• Proficiency in digital marketing tools, analytics, and content management systems.
• Excellent communication and interpersonal skills for effective collaboration.
• Proven ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinking and problem-solving skills to drive innovative marketing solutions.