Assistant Manager - Marketing (225-705)

The Assistant Manager - Marketing plays a pivotal role in driving marketing strategies that align with the company’s objectives. This professional is responsible for assisting in the development and implementation of innovative marketing campaigns that aim to enhance brand visibility, customer engagement, and market penetration. The role requires a dynamic individual with strong analytical skills, creativity, and the ability to manage multiple projects simultaneously. The Assistant Manager - Marketing will work closely with senior management, creative teams, and various departments to ensure cohesive and effective marketing efforts. Additionally, they must stay abreast of industry trends and consumer behavior to keep the company competitive and progressive.

Responsibilities

• Assist in developing comprehensive marketing strategies to increase brand awareness.
• Coordinate with the creative team to produce high-quality marketing materials on time.
• Monitor and analyze market trends to make informed marketing decisions.
• Manage social media platforms and online content creation and distribution.
• Oversee the execution of marketing campaigns across different channels.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Organize and participate in promotional events to strengthen brand presence.
• Analyze the effectiveness of marketing campaigns and report on performance metrics.
• Assist in budget planning and control for marketing department expenditures.
• Maintain relationships with external vendors and marketing agencies for collaborations.
• Train and mentor junior marketing staff to enhance team performance.
• Implement feedback from stakeholders into marketing strategies for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in a marketing or related role.
• Strong knowledge of digital marketing tools and best practices.
• Excellent communication and interpersonal skills to work effectively with teams.
• Ability to analyze market trends and interpret data efficiently.
• Experience managing multiple projects with tight deadlines simultaneously.
• Proven track record in developing and implementing successful marketing campaigns.