Assistant Manager - Marketing 12N25

The Assistant Manager - Marketing plays a critical role in the formulation and execution of marketing strategies to achieve business objectives. This dynamic role involves close collaboration with marketing teams to drive brand awareness, customer engagement, and sales growth. The ideal candidate possesses strong analytical skills, creativity, and a solid understanding of marketing tools and strategies. They must be adept at handling multiple projects simultaneously, possess excellent communication skills, and exhibit leadership capabilities. By supporting senior managers and overseeing marketing initiatives, the Assistant Manager - Marketing contributes directly to the brand's competitive edge and market presence while ensuring all activities are aligned with the company’s vision and goals.

Responsibilities

• Develop and implement marketing plans to drive brand awareness and sales growth.
• Collaborate with cross-functional teams to ensure cohesive and consistent marketing strategies.
• Monitor and analyze market trends to adjust marketing strategies accordingly.
• Manage the creation and execution of digital marketing campaigns including SEO/SEM, email, and social media platforms.
• Assist in the preparation of marketing budgets and ensure compliance with budgetary constraints.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage relationships with external vendors and agencies to ensure successful campaign execution.
• Supervise the marketing team to provide guidance and ensure successful project delivery.
• Prepare and present reports on marketing performance to senior management.
• Organize and oversee marketing events to increase brand credibility and market engagement.
• Ensure all marketing content aligns with brand messaging and strategic goals.
• Stay up-to-date with the latest industry trends and technologies to remain competitive.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing roles, preferably in a managerial or supervisory position.
• Excellent written and verbal communication skills for effective collaboration.
• Strong analytical abilities to interpret data and make informed decisions.
• Proficiency in digital marketing tools and platforms, including social media and SEO.
• Ability to manage multiple projects simultaneously, meeting deadlines under pressure.
• Creative thinking and problem-solving skills to effectively address challenges.
• Leadership skills with an ability to motivate and inspire team members.
• Strong organizational skills and attention to detail for accurate project management.
• Proficiency with marketing software and tools such as CRM systems and analytics software.