Assistant Manager - Communications

The Communications team plays a crucial role in the success of Expo City Dubai by driving awareness, engagement and positioning.

The team handles all external communications, including strategic communications, earned news, crisis communications, media relations, editing, media partnerships, as well as attracting media to cover activities in the city, ultimately attracting tenants and visitors to Expo City Dubai. The Communications team is responsible for messaging and reputation management, ensuring that all MarComms activity draws upon the legacy and goodwill created by Expo 2020 Dubai.

The Assistant Communications Manager will support the wider communications team across content creation and external media engagement, supporting Expo City Dubai’s strategic objectives.

The main responsibilities for this role include:

• Support the development and delivery of strategic, proactive communications that secure positive media coverage for Expo City Dubai in English and Arabic media
• Support the delivery of wider Expo City Dubai MarComms activity and campaigns
• Prepare external content, including content for media, content for Expo City’s owned channels, material for Expo City spokespeople and content for other relevant external stakeholders
• Support the wider Communications team in developing narratives, messaging and proof points
• Support the wider Communications team in enhancing Expo City’s media network in English and Arabic
• Operational Responsibilities
• Write content for media, including press releases, media advisories, photo captions, opinion pieces and written Q&As
• Support the wider MarComms team in creating written content for MarComms campaigns, including social media content, radio scripts, marketing collateral and digital platforms
• Prepare content for spokespeople, including briefing documents, bios, scripts and speeches
• Support the Media Relations team to deepen engagement with media, including supporting media-facing events and preparing press kits
• Provide copywriting support to other departments across the organisation as required
• Any other duties as required

Knowledge, Qualifications and Skills required

Bilingual (English and Arabic) 3+ years’ experience in communications planning, creating editorial content and engaging with media as well as:

• Expert level of written and spoken English, ideally with strong Arabic skills, with the ability to produce clean and accurate material in a timely manner
• Experience in writing, translating, subbing or editing copy for different mediums, including print and online media, web and social media
• Excellent attention to detail
• Strong interpersonal skills, including the ability to collaborate across business units
• Strong planning and organisational abilities
• Flexible attitude and the ability to work under pressure
• A BA degree or equivalent in journalism or a relevant subject
• Experience in working within a team, supporting others but accountable for own work and a self-starter

Desirable

• Local knowledge of the UAE
• Additional language skills
• Interest in fields that are strategic priorities for the UAE – sustainability, AI, technology, etc.
• Experience of working with a holding company with multiple business units