Area Brand Trainer

Job Description

Key Responsibilities:

• Training Delivery:
• Conduct induction training for new hires on brand history, culture, and values.
• Deliver ongoing product knowledge sessions to enhance staff expertise in footwear, apparel, and accessories.
• Provide customer service and selling skills training tailored to sports retail.
• Train teams on visual merchandising standards and in-store brand presentation.
• Performance Support:
• Monitor training effectiveness by conducting on-floor coaching and mystery shopping evaluations.
• Identify skill gaps in store teams and design targeted training solutions.
• Support store managers in developing staff competencies and succession planning.
• Brand Advocacy:
• Act as a brand ambassador by instilling passion for sports, fitness, and brand values among staff.
• Ensure consistent delivery of brand guidelines across all retail touchpoints.
• Operational Excellence:
• Partner with Area Managers to support store performance through training interventions.
• Maintain accurate training records, reports, and feedback for continuous improvement.
• Stay updated with new product launches, brand campaigns, and global training materials.