Advertising Sales Representative 01J26

An Advertising Sales Representative is an essential part of the marketing and sales team, responsible for driving revenue growth through the sale of advertising space and solutions. This role requires a dynamic professional who can identify potential clients, develop relationships, and maintain an in-depth understanding of the competitive market landscape. The ideal candidate should possess excellent communication and negotiation skills, capable of listening to a client’s needs and crafting a strategy that aligns with their goals. Furthermore, they should be driven, goal-oriented, and have a knack for meeting and exceeding sales targets. With technological advances altering the advertising landscape, an adaptable and innovative approach is crucial. An Advertising Sales Representative often works closely with the marketing team to plan advertising campaigns and with the content team to ensure consistency in messaging and branding across various media channels.

Responsibilities

• Identify and prospect potential clients by researching marketing trends and tailoring solutions.
• Maintain and grow relationships with existing clients through regular follow-ups and updates.
• Present advertising solutions and media channels to clients, addressing all their queries effectively.
• Negotiate contract terms with clients, setting clear expectations and ensuring mutual agreements.
• Collaborate with marketing teams to develop compelling advertising campaigns and strategies.
• Track client engagement and sales metrics to assess performance and refine strategies accordingly.
• Meet and exceed sales targets and objectives within prescribed time frames and budgets.
• Prepare and present periodic sales reports and forecasts to senior management and stakeholders.
• Respond swiftly to client requests or concerns, ensuring exemplary customer service standards.
• Ensure all client information and deals are accurately recorded and updated in CRM systems.
• Stay informed on competitors’ activities and market conditions to adjust sales approaches accordingly.
• Keep abreast of new advertising technologies and platforms to present to new and existing clients.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in sales or advertising roles, demonstrating strong business acumen.
• Exceptional interpersonal and communication skills tailored to different audiences and stakeholders.
• Proficiency with CRM software and sales performance tracking tools and techniques.
• Strong negotiation skills with the ability to close deals effectively and efficiently.
• Ability to work under pressure and handle multiple projects simultaneously with successful outcomes.
• Innovative mindset with the ability to adapt to changing market trends and client needs.