Acquisition Specialist - Credit Card

Banking & Financial Services Consulting

Cognizant’s Banking & Financial Services (BFS) Consulting team is seeking talented consultants with business analysis and digital change delivery experience to work with our ecosystem of clients, alliances, start-ups, and design agencies to deliver the next generation of banking products and experiences. This role provides an opportunity to join a rapidly growing, high energy and entrepreneurial team working with leading Benelux based clients.

About Cognizant Consulting

To be digital, companies today must have organizational velocity approaching speed of light while providing individualized offerings that result in fanatical levels of customer satisfaction—all with laser-focused cost control. And from applications to infrastructure, processes to operational models and interfaces to experiences—there are digital forces driving change in every part of our clients’ organization. At Cognizant, our consultants orchestrate the capabilities to truly change the game—across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our approach is built around elevating business understanding of the aspirations and unique abilities of customers and employees and by building these relationships based on trust and value.

More information? Please visit https://www.cognizant.com/consulting

Purpose of the Project

Support client’s newly launched co‑brand credit card with a banking partner by driving acquisition performance and optimizing approval outcomes across the customer journey.

Project Scope

The Acquisition Specialist will work directly with the client’s co‑brand cards program to help boost important acquisition metrics. Their main goal is to raise application approval rates and increase the number of customers who obtain and activate the credit card. The role will work cross‑functionally with Client product, marketing, and operations teams, and closely with their banking partner stakeholders, to identify bottlenecks, optimize processes, and implement data‑driven improvements across the end‑to‑end acquisition funnel.

Key Activities - Roles & Responsibilities

• Manage and optimise the end‑to‑end acquisition funnel for the Client co‑brand credit card, from application
  
  

• Analyse approval and decline data to identify key drivers impacting application success rates and
  
  

• Work closely with Client’s banking partner’s credit, risk, and operations teams to improve approval outcomes
  
  

• Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in
  
  

• Monitor acquisition performance on a daily and weekly basis and produce actionable insights for
  
  

• Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card
  
  

• Application approval rate
• Number of approved and funded credit cards
• Application‑to‑approval conversion rate
• First‑transaction activation rate
• Funnel drop‑off reduction
  
  

• Strong understanding of credit card acquisition and underwriting processes
• Experience working on co‑brand card programs or with issuing banks
• Proven track record of improving acquisition and conversion metrics
• Experience operating in regulated financial services environments
• Ability to work effectively across multiple stakeholders and teams
  
  

• Credit card acquisition and lifecycle management
• Data analysis and performance optimisation
• Stakeholder and partner management
• Strong communication and problem‑solving skills
• Advanced Excel and reporting skills (BI tools preferred)