Sales Development Manager

Strategic Planning

• Sales Strategy Development:
• Design and implement national sales strategies to achieve company revenue and growth targets.
• Align sales plans with overall business objectives, ensuring coordination across product categories and regions.
• Market Analysis:
• Conduct market research to identify growth opportunities, consumer trends, and competitive dynamics.
• Analyze sales data to forecast demand and identify underperforming markets or products.
• Budget Management:
• Develop and manage the national sales budget, ensuring efficient allocation of resources.
• Optimize trade spends, promotions, and channel-specific investments.
  
  

• Sales Team Development:
• Lead and mentor regional sales managers and teams to ensure high performance.
• Help training team to develop the training programs to enhance skills in negotiation, customer management and product knowledge.
• Performance Monitoring:
• Establish Key Performance Indicators (KPIs) for sales teams and monitor their performance.
• Provide regular feedback and implement performance improvement plans as needed.
  
  

• Channel Strategy:
• Develop and optimize multi-channel strategies (Specifically general trade)
• Ensure effective distribution coverage and penetration in urban and rural markets.
• Distributor Management:
• Build strong relationships with distributors and ensure adherence to company policies.
• Monitor distributor performance, resolve conflicts, and ensure timely stock availability.
• Route-to-Market (RTM) Optimization:
• Implement RTM strategies to enhance efficiency in product delivery and service.
  
  

• Promotional Campaigns:
• Evaluate and oversee sales promotions and trade marketing initiatives.
• Collaborate with marketing teams to ensure campaigns align with sales goals.
• Product Launches:
• Plan and execute new product launches across the national market.
• Coordinate with supply chain and marketing to ensure seamless execution.
  
  

• Sales Analytics:
• Use analytics tools to track sales trends, identify opportunities, and measure ROI of initiatives.
• Provide actionable insights to stakeholders based on sales and market performance data.
• Reporting:
• Prepare and present monthly, quarterly, and annual sales performance reports to senior management.
• Highlight key achievements, challenges, and strategic recommendations.
  
  

• Cross-Functional Coordination:
• Collaborate with marketing, supply chain, and ethical teams to ensure alignment on goals and strategies.
• Address any issues affecting sales performance, such as stockouts or logistical challenges.
• Customer Relationship Management:
• Maintain relationships with key clients and partners to ensure customer satisfaction and long-term partnerships.
  
  

• Adapt to Trends:
• Stay updated on industry trends, consumer behavior, and technological advancements.
• Innovate sales processes and tools, leveraging digital platforms and systems for efficiency.
• Crisis Management:
• Handle sales-related challenges, such as supply chain disruptions, market crises, or regulatory changes, proactively.