Public Relations Manager

About The Company

Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people—not just our trucks—set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved.

Responsibilities

• Develop and execute a national earned media strategy focused on credibility and authority
• Build and maintain relationships with tier-1 outlets (NYT, WSJ, Forbes, Bloomberg, CNBC, etc.)
• Secure executive interviews, expert commentary, and feature placements tied to housing, relocation, and entrepreneurship
• Create compelling founder narratives aligned with company growth and premium positioning
• Build and manage an annual earned calendar aligned to peak season and expansion markets
• Track and report on impact metrics beyond impressions (branded search lift, inquiries, referral signals)
• Secure AI-indexable coverage that strengthens citation visibility in AI search platforms
• Support CEO visibility through curated speaking opportunities and coordinated media coverage
• Develop strategic celebrity or cultural collaborations that drive earned amplification
• Establish local authority in expansion markets through regional media and business journal placements
  
  

Requirements

• 5–8 years of PR, communications, or earned media experience
• Proven track record securing national media placements
• Strong media relationships across business, real estate, luxury, or lifestyle verticals
• Exceptional writing and storytelling skills
• Demonstrated experience leveraging AI tools (e.g., ChatGPT, media intelligence platforms, AI search monitoring tools) to enhance pitching strategy, coverage tracking, and authority-building initiatives.
• Experience tying PR performance to business outcomes
• Understanding of search evolution, AI discovery, and authority signals
• Strategic thinker with strong execution capability
• Comfortable operating in a fast-moving, growth-stage environment
• Preferred background in real estate, luxury services, founder-led brands, or high-growth companies
  
  

Note: The above description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. All personnel may be required to perform duties outside of their normal responsibilities due to the nature of work performed to accomplish Roadway Mover’s mission. Roadway Movers, Inc. is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Roadway Movers, Inc. makes hiring decisions based solely on qualifications, merit, and business needs at the time.

About Roadway Culture

Roadway would not be where it is today nor continue to grow without the dedication of exceptional people who take ownership of every move and every outcome. Our success is built on accountability, resilience, and respect, lived out daily by teams who care deeply about each other, our clients, and the communities we serve.

We move with resilience, adapt quickly, and stay steady when challenges arise, because people trust us with moments that matter.

Together we grow and shape what comes next.

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