Promotion Manager

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Promotion Manager to join our team.

Job Overview:

The Promotion Manager serves as the official gatekeeper for all marketing, advertising, and promotional activities across the firm. This role ensures that all public-facing content, campaigns, and investor communications strictly comply with Capital Market Authority (CMA) regulations, protect investors from misleading information, and align with internal business goals.

Your role at HFM:

• Collect required information and data to assess clients' capability and tendency to afford risks, creating detailed risk profiles.
• Conduct market research to understand retail customer needs, preferences, and behaviors regarding CFD products.
• Design targeted promotional campaigns to enhance brand visibility, attract new retail customers, and retain existing clients.
• Collaborate with compliance, legal, and risk management teams to align marketing strategies with company policies.
• Analyze the performance of marketing activities and make recommendations for improvements.
• Prepare regular reports on marketing activities, consumer insights, and regulatory updates for senior management.
  
  

• Gatekeeping & Review: Oversee all promotional activities—including print/digital ads, campaigns, roadshows, online content, and seminars—to ensure complete compliance with CMA rules.
• Mandatory Disclosures: Ensure all risk warnings, regulatory disclosures, and licensing details are accurately included in all client-facing and promotional content.
• Accuracy Control: Verify that no misleading, deceptive, or exaggerated statements are communicated to investors.
  
  

• Regulatory Liaison: Act as the primary point of contact between the firm and the CMA.
• Internal Auditing & Record-Keeping: Maintain structured records of all promotional campaigns and activities conducted by the firm.
• Risk & Violation Reporting: Report any compliance risks or promotional violations immediately to Senior Management and the CMA, when required.
  
  

• Total number of clients acquired through promotional activities.
• Total expenses incurred per promotional campaign.
• Total revenue generated via promotional efforts (including commissions or fees charged for promoting third-party clients).
  
  

• Staff Education: Educate and train internal teams on distinguishing between formal Promotion (explaining products with specific guidance) and Introduction (referrals without detailed product explanations).
• Compliance Advisory: Provide continuous guidance to marketing and business development teams on what constitutes compliant communication vs. regulated promotional activity.
  
  

• 1+ year experience in a same or similar function.
• Strong understanding of UAE Financial markets regulations.
• Proven experience reviewing and approving regulated financial marketing content.
• Passed UAE Financial Rules & Regulations examination.
• Accredited by SCA/CMA or eligible to be approved as Promotion Manager.
• Ability to work cross-functionally with Marketing, Compliance, and senior management.
• Strong written and verbal communication.