Product Marketing Manager

Job Description

• Lead the product content definition for current and future full-size SUV programs in partnership with program execution and global product teams.
• Identify the best product solutions for target customer segments based on customer needs, usage occasions, and purchase drivers.
• Develop product content, packaging, and pricing strategies and evaluate vehicle competitiveness across AMEO and benchmark markets.
• Shape trim strategy, feature mix, and option penetration to balance customer demand, profitability, and complexity.
• Translate insights from dealers, customers, and competitors into clear product recommendations and requirements.
• Support vehicle launches, model year updates, dealership training materials, and product communications across cross-functional teams.
• Collaborate closely with regional and international stakeholders, including teams in Detroit and other global locations, to align AMEO requirements with global direction.

• Bachelor’s degree required; Business preferred.
• Minimum of 7+ years of experience in product marketing, product planning, or product management within the automotive industry.
• Strong experience building and maintaining cross-functional business partnerships.
• Strong customer focus with the ability to advocate for customer needs in product decisions.
• High level of product knowledge and strong analytical capability.
• Ability to synthesize data into insights, develop recommendations, and drive action.
• Strong judgment with the ability to make trade-off decisions and negotiate effectively.
• Excellent written and verbal communication skills, including the ability to present complex information clearly and concisely.
• Ability to manage multiple priorities effectively in a fast-paced, ambiguous environment.
• Ability to work successfully across complex, international, and cross-functional teams.
• Capability to support marketing-related activities and contribute to customer-focused product positioning.

• Master’s degree preferred.
• Experience in vehicle engineering or design.
• Experience supporting or leading a vehicle launch.
• Experience working with program teams in Detroit.
• Experience developing pricing, incentive, or market recommendations within the automotive industry.
• Experience supporting dealer materials, product storytelling, or customer-facing communications.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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