Product Marketing Manager

Your mission:

The Local Product Marketing Manager is responsible for driving the growth and market share of consumer printers and projectors within the local market. This role bridges central business unit with local execution, product positioning (pricing), country/retailer/channel, specific product range management and go-to-market plans are effectively tailored to local consumer needs, sales channels, and competitive dynamics.

What you will do:

Product Strategy & Positioning

• Adapt regional product strategies to the local market.
• Define product positioning (pricing), messaging, and value propositions for consumer printer and projector ranges.
• Monitor competitor activities, pricing strategies, and market developments

Go-to-Market Execution

• Lead the planning and execution of product launches in the countries in collaboration with sales and product management (business unit) teams.
• Develop and implement local promo activities (online, retail, events, and partnerships).

Channel & Retail Marketing

• Train and support sales staff and promoters to ensure accurate product knowledge.

Market Insights & Performance Tracking

• Conduct market research and consumer insights studies to identify trends and opportunities.
• Track product performance (sell-in/sell-out, share of shelf, market share) and recommend corrective actions.
• Report on ROI of marketing initiatives and campaigns.

What we ask for:

• Bachelor’s degree in marketing, Business Administration or related field.
• 7+ years of marketing experience, ideally within consumer electronics, IT, or printing/projecotr industry, projector indu.
• Proven track record in product marketing and go-to-market execution.
• Strong understanding of local consumer and retail dynamics.
• Experience in omnichannel campaigns.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation abilities.
• Project management and organizational skills.
• Ability to work cross-functionally and influence stakeholders.
• Creativity, adaptability, and a hands-on approach.

What we offer:

Benefits

In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first.

Our heritage

We aspire to be an indispensable company, trusted throughout the world for our commitment to openness, customer satisfaction and sustainability. We respect individuality while promoting teamwork, and we are committed to delivering unique value through innovative and creative solutions.

Our commitment to the environment

We all have a role to play in building a better future. For Epson, being a sustainable company means being mindful of every aspect of our organisation – from the smallest lightbulb to the largest factory. It fuels our innovation, drives our growth, motivates our workforce and, ultimately, to contribute to society.

Our people

We believe a healthy culture, strong values, teamwork and contribution from a diverse range of individuals will help us to strive for excellence.

Our brand

Ranked by Clarivate Analytics as a Top 100 Global Innovator brand for the last seven years running