Marketing Lead

Requirements

Description and Requirements

The Team You Will Join

Role Overview

The Marketing lead is responsible for developing, executing, and optimizing marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role oversees multi-channel campaigns, manages external agencies and internal stakeholders, and ensures consistent brand positioning across all touchpoints.

Key Responsibilities

• Strategy & Planning
• Develop annual and quarterly marketing strategies aligned with business objectives.
• Create and manage marketing budgets, ensuring ROI across initiatives.
• Campaign building and Management
• Plan and execute integrated marketing campaigns across digital, social, traditional media, and events.
• Monitor campaign performance and optimize based on analytics, insights, and KPIs.
• Lead product launches, seasonal campaigns, and promotional strategies.
• Develop and support CRM, leads generation and campaign management and marketing automation activities. (Knowledge of CRM architecture and SFMC experience is needed)
• Ensure measurable performance through KPIs such as CAC, CTR, CPL, ROAS, and engagement metrics.
• Stakeholder & Agency Management
• Collaborate with sales, product, customer service, and leadership teams to ensure alignment.
• Prepare monthly performance reports for key stakeholders and senior management.
• Manage agency relationships, briefs, timelines, and deliverables.
• Customer Insights & Analytics
• Analyze market research, customer journeys, and behavioral data to inform decisions.
• Conduct post-campaign evaluations and prepare actionable insights.
• Utilize analytics tools (Adobe Analytics, CRM dashboards, social listening, BI & AI tools).
• Team Management
• Lead and develop junior team members.
• Assign tasks, monitor workloads, and ensure high performance within the team.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of experience in marketing; prior managerial experience is a plus.
• Experience in Insurance industry a plus
• English proficiency a must, Arabic is considered a plus
  
  
  

Key Competencies

• Strategic thinking & problem solving
• Analytical mindset
• Project management
• Leadership & collaboration
• Strong presentation skills
  
  
  

About MetLife

Recognized on Fortune magazines list of the "Worlds Most Admired Companies" and Fortune World’s 25 Best Workplaces™, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible . Join us!

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