Digital Marketing Manager

As a Digital Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms.

• Plan, execute, and continuously optimize paid campaigns across Google, Meta, LinkedIn, TikTok, X, and Chinese platforms.
  
• Oversee all aspects of digital marketing including marketing database, email, and display advertising campaigns.
  
• Ensure digital content and visuals align with our marketing strategy, brand standards, and business objectives.
  
• Maintain up-to-date knowledge of trends, insights, and community engagement practices.
  
• Develop strategies for both acquisition and retention to drive measurable growth.
  
• Identify conversion bottlenecks, conduct A/B tests, and enhance landing pages for improved CRO.
  
• Maintain a structured testing roadmap to ensure ongoing performance improvements.
  
• Manage GTM for tracking, remarketing, and conversion events.
  
• Build reporting frameworks for regular analysis of paid & organic channels.
  
• Design and refine performance marketing strategies aligned with industry best practices.
  
• Stay ahead of emerging digital trends and integrate innovative approaches.
  
• Work closely with internal teams to ensure alignment of objectives and seamless data integration.
  
• Provide actionable insights and recommendations to leadership and cross-functional teams.
  
• Guide and support the digital marketing team with coaching and professional development.
  
  
  
  

• Minimum 5 years in performance marketing in B2B international markets (China and EU is preferred).
  
• Full English proficiency, additional languages are a plus.
  
• Excellent communication, interpersonal, and analytical skills.
  
• Proficient in MS Office and familiar with web analytics and ad serving tools.
  
• Strong digital marketing skills for both organic and paid channels.
  
• Advanced skills in Google Tag Manager (GTM) and Google Analytics (GA4).
  
• Skilled at campaign optimization for performance marketing and conversion rate optimization.
  
• Familiarity with offline conversion tracking and CRM integration.
  
• Highly organized with exceptional attention to detail.
  
• Commercial mindset with hands-on campaign execution capability.
  
• Strong problem-solving abilities and collaboration skills.
  
• Ability to conduct A/B and multivariate experiments.
  
• Strong understanding of AIs impact on digital marketing.
  
• Relevant qualifications in Digital Marketing or related fields are preferred.
  
  
  
  

• 24 annual leave days
  
• Annual flight home
  
• Life insurance plan
  
• Medical insurance plan (with the option to upgrade at your own cost)
  
• Bonus scheme (in relevant departments)
  
• Invitations to participate in various company functions, staff events, and department team building events
  
• Opportunities to learn, develop and grow with the organization