Creative Strategist

Imagine building a bootstrapped brand from $0 to $1M in monthly revenue in under a year. That’s the trajectory this health and wellness company is on. Now, they’re stepping into their next phase: transforming that early traction into a structured, scalable growth engine on the path to $50M annually, and they need a creative leader who can make that happen.

This isn’t a role where you execute someone else’s ideas, you own the entire creative system. From uncovering high-leverage insights and defining winning angles to overseeing production and scaling what works, your thinking directly translates into revenue.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOU

• Full Ownership & Autonomy: You own the end-to-end creative system and are accountable for performance outcomes. You decide what to test and how to scale winners..
• Path to Leadership: Prove your strategy works and you will have the opportunity to build and lead your own creative team of copywriters, editors, and designers.
• World-Class Training: Access to high-level frameworks and resources from industry leaders who have built 9-figure DTC brands.
• Performance-based upside: You earn 2.5% performance-based commission tied to ad spend driven by your winning creatives, with top performers reaching meaningful five-figure monthly upside.
• Work-Life Integration: While 2-3 hours of overlap with Sydney (AEST) is required, you manage your own schedule based on output, not hours worked.

WHAT YOU’RE GETTING INTO

• Turn raw forum, survey, and ad comment data into research that uncovers key emotional triggers and core pain points of the audience.
• Develop 10–15 new creative concepts weekly, ensuring a steady flow of fresh hooks and messaging to prevent fatigue and sustain scale.
• Write high-converting ad scripts across formats (statics, UGC, storytelling), focused on urgency and conversion-driven messaging.
• Guide editors and designers with clear direction and feedback to ensure execution meets high performance and quality standards.
• Analyze weekly performance in Meta Ads Manager and Atria to identify winning patterns and rapidly iterate on underperforming ads.
• Build and document creative frameworks and playbooks that standardize winning patterns and scale the creative output system.
• Directly influence core KPIs by scaling profitable ad spend and maintaining ROAS targets aligned with the $50M growth goal.
• You are the owner of the creative system. You are expected to identify opportunities, propose angles, and drive testing proactively.

WHO YOU ARE

• You have proven experience in performance creative or direct response copywriting, ideally in the health, wellness, or supplement sectors.
• You have personally led creative strategy for 8–9 figure DTC brands.
• You are highly comfortable with direct response marketing, including bold, high-converting angles, urgency-driven messaging, and performance-focused creative. You understand that strong claims and aggressive testing are part of winning at scale.
• You possess a deep understanding of consumer psychology and visual storytelling.
• You are obsessed with marketing and constantly study ads, strategies, books, and podcasts. You stay curious and always keep learning.
• You are a strong direct response copywriter first and foremost.
• You take full ownership of outcomes, move fast, and iterate quickly. You hold world-class standards, stay low-ego, collaborative, and highly detail-oriented.