Creative Director

Company Description

Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees. As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.

Our mantra, ‘Nothing is Impossible’, drives us to drive positive change through creativity. We pride ourselves on our unshakeable spirit and dedication to nurturing talent, ensuring your journey with us is one of continuous growth. Located across the UAE and KSA, Saatchi & Saatchi services the whole MEA region and consistently collects prestigious awards, namely ‘#2 Network  of The Year’ at Dubai Lynx 2024, reflecting our commitment to leaving a positive impact.

Our culture is what sets us apart. Join our fun traditions that drive creativity and bring everyone together while keeping spirits high. We love our office parties and the collaborative environment that helps us create outstanding work.

Overview

To oversee the broader AI team. Responsibilities will include providing guidance to team members, working with the talent team on training plans, fostering expertise in Generative AI and managing explicit process planning with other teams collaborating on Generative AI projects. the selected candidate will need to ensure the success of content for campaigns and other forms content ( social media, PR, internal comms, etc), shepherding them from conception to production. As one of the early adopters, the person will play a pivotal role in developing new processes and strategies for content creation using Generative AI as a co-pilot.

In collaboration with internal teams acting as clients, the candidate will take on a managerial role while remaining actively involved in generating and producing ground-breaking ideas. Simultaneously, the persons in question will manage projects and ensure their timely delivery.

More specifically the candidate should: 

• Pitch concepts to clients, leveraging AI tools to showcase new processes and deliver unique outcomes that align with creative briefs

• Initiate projects once client proposals are approved

• Oversee every stage of the creative process

• Meet with clients and internal teams to understand their creative needs

• Build strong relationships with internal teams to establish new processes and integration plans for Generative AI tools

• Collaborate with the creative team to brainstorm and develop content using Generative AI tools, innovatively conveying clients briefs

• Build strong relationships with internal teams to establish new processes and integration plans for Generative AI tools

• Foster trust within the team and the company regarding new tools and processes, serving as a Generative AI leader and advocate

• Solicit feedback from others to enhance self-awareness, capitalise on strengths and address areas for development

Responsibilities

Technical & Product 

The ideal candidate should be able to:  

• Develop new workflows, processes and automations for Generative AI company work and manage the creative process from conception to production

• Create frameworks and evaluate Generative AI tools for use within the team

Business Acumen & Operational Efficiency 

The ideal candidate should possess a unique approach to creating Generative AI experiences for ATL Advertising, content, Social Media, and Internal Communication campaigns.

Additionally the candidate should: 

• Possess a thorough understanding of traditional advertising and branding tools, including content and campaign creation, video production/direction to propose novel approaches using Generative AI tools and to cultivate new competencies within the company

• Mentor and guide other team members in the adoption of Generative AI technology and associated processes

Innovative & Analytical Mindset 

A visionary individual who is passionate about pioneering new technologies and becoming experts in the field.

More specifically: 

• Views knowledge as building blocks that can be assembled, disassembled and combined to produce wildly imaginative outcomes

• Maintains a perpetual sense of curiosity and an inclination to enhance their surroundings

• Has an inherent curiosity about the future and is an avid science fiction enthusiast

• Is enticed by language and adept at structuring persuasive arguments

• Embraces and navigates ambiguity when it comes to new processes, tools and working styles

People & Leadership 

• Seeks others feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self 

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.

Qualifications

• Minimum of 10-12 years of experience in an advertising agency

• An experimental and innovative mindset with a keen interest in emerging technologies, such as Generative AI

• Strong portfolio demonstrating successful and innovative campaigns

• Expertise in evaluating and implementing creative content strategies

• Demonstrated ability to lead and manage a creative team effectively

• Excellent communication and presentation skills

• Exceptional interpersonal skills to inspire creativity and work well with different personality types, while juggling various projects

Additional Information