Creative Director

About Byselect

BYSELECT is a cultural experience agency operating at the intersection of luxury, experiential strategy, and destination storytelling. We work with global brands, institutions, developers, and creative talent to create high-impact experiences, strategic collaborations, and cultural programming that build both brand relevance and commercial value. Our work spans activations, hospitality concepts, curated partnerships, placemaking initiatives, and large-scale cultural moments, always with a focus on creating experiences that feel design-led, contextually relevant, and emotionally resonant. At the heart of BYSELECT is a belief that the most meaningful brand connections are built through lived moments rather than visibility alone. We combine strategic thinking, creative direction, and delivery discipline to shape experiences that are culturally aware, operationally strong, and distinctive in execution. Every project is approached with the ambition to create something that not only leaves a lasting impression, but also contributes to a broader brand narrative, strengthens audience affinity, and supports clear business objectives.

The Role

We are looking for a Creative Director to define and lead the creative vision across BYSELECT’s projects, proposals, and overall output. This role is for a senior creative leader with strong conceptual thinking, cultural sensitivity, and the ability to shape distinctive brand experiences across luxury, culture, hospitality, and design. You will translate strategic objectives into compelling creative directions, ensuring all work is original, relevant, and aligned with BYSELECT’s positioning and standards.

Key Responsibilities

● Lead the creative direction of projects from concept through execution

● Develop strong experiential concepts, narratives, visual worlds, and guest journeys

● Oversee creative responses for pitches, proposals, and client presentations

● Collaborate closely with strategy, account, production, and external partners

● Guide and review creative output across design, storytelling, and experience design

● Ensure consistency and excellence across BYSELECT’s creative standards

● Contribute to the agency’s broader creative and cultural positioning

● Inspire and lead teams with clear direction and elevated creative judgment

● Present creative work confidently to clients and senior stakeholders

● Mentor and develop creative talent within the team

Success Metrics (KPIs)

● Client satisfaction and retention

● Delivery excellence (timelines, quality, execution)

● Contribution to pipeline and new business opportunities

● Creative quality and consistency across all agency output

● Strength of concepts developed for pitches, proposals, and live projects

● Conversion rate of creative proposals into won business

● Ability to elevate the agency’s overall creative standards and point of view

What We’re Looking For

● Experience: 6-8+ years in creative leadership roles

● Strong portfolio demonstrating concept development and experiential thinking

● Deep understanding of luxury, culture, fashion, hospitality, and audience behavior

● Ability to move between big-picture vision and executional detail

● Strong storytelling and presentation abilities

● Experience leading multidisciplinary teams and external partners

● Polished, confident, and client-facing

● Strong awareness of global trends with regional sensitivity

● Location: Full-time, on-site role based in Dubai

● GCC experience is strongly preferred

Mindset

● A collaborative leader who brings teams along

● Comfortable in a fast-moving, entrepreneurial environmentA strong and distinctive creative point of view with strategic depth

● Ability to elevate ideas beyond the expected

● High standards, strong taste, and excellent judgment

Why Join Byselect?

● Work with global luxury brands on high-impact, culturally driven projects

● Shape the creative vision of a fast-growing, ambitious agency

● Collaborate with a dynamic and international team

● Be at the forefront of experiential, retail, and cultural innovation

How to Apply

Please submit your CV and a link to your portfolio.