Copywriter

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

We are seeking a highly creative and strategic Copywriter to define and drive our brand voice across the Gulf region. In this role, you will be responsible for crafting compelling, on-brand narratives that resonate with diverse audiences in the GCC while maintaining a consistent global identity. Working closely with cross-functional teams, you will translate consumer insights and regional trends into impactful copy for a wide variety of digital and traditional platforms.

Responsibilities

• Craft clear, concise, and creative copy for TV, outdoor, digital ads, and video scripts across the Gulf market.
• Collaborate with stakeholders to conceptualize and develop copy variations that align with specific voice and tone requirements.
• Develop monthly communication plans and wordings that align with the brand vision across all regional touchpoints.
• Utilize consumer insights, data, and regional trends to ensure brand relevance and evolve the tone of voice.
• Adapt writing styles effectively for consumer, employee, and B2B audiences as needed.
• Support the team with local insights and proactively develop value-added ideation for the communications calendar.
• Follow the regional agenda closely to ensure all content is culturally relevant and timely.
• Manage ad-hoc copywriting requests and editorial tasks to support various departmental projects.

Expected Qualifications

• Bachelor’s or Master’s degree, preferably in Communications, Marketing, or a related field.
• Extensive experience in copywriting within an advertising agency or a tech/e-commerce environment.
• Native Arabic speaker with full proficiency in Modern Standard Arabic and deep knowledge of Gulf dialects.
• Professional proficiency in English is mandatory for international coordination.
• Strong editorial sensibilities and a proven ability to deliver high-quality, business-focused output.
• In-depth understanding of Gulf audiences, cultural nuances, and regional consumer behavior.
• Ability to work a Monday – Friday schedule to align with global business operations.
• Proficiency in tailoring content for different platforms, from short-form digital ads to long-form scripts.

What We Offer

• Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
• Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
• Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
• A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
• Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
• Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

Take the Next Step

If this role excites you, apply today, we look forward to taking the next step with you. Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.