Content Manager

We are looking for an experienced Content Manager to take the lead for the quality and consistency of all written marketing content across the firm.

This is a senior, hands-on role that would be suitable for an editorial professional who in experienced in shaping content at scale - from setting standards and coaching authors, to editing, optimising and writing cornerstone pieces of content.

What you’ll be working on

Content strategy & governance

• Develop and maintain content guidelines, including tone of voice, style, and messaging standards.
• Act as the guardian of brand language across all channels and materials.
• Coach authors and subject‑matter experts (SMEs) to improve the clarity and quality of their writing.
  
  

• Write, edit, and proofread high-quality content for a variety of platforms (website, social media, internal communications, marketing collateral).
• Support the Digital team in the creation of articles to bring in traffic from search engines.
• Ensure all copy is accurate, consistent, and aligned with tone of voice, brand values and strategic objectives.
• Manage CMS workflows in Umbraco from draft to approval to publication and maintain content hygiene (tags, categories, etc.).
• Ensure all content meets accessibility (WCAG 2.1 AA) and compliance standards.
  
  

• Work with digital team on content‑led SEO optimisation, including page titles, meta descriptions, headings, internal linking and on‑page best practice.
• Support the creation and optimisation of articles and pages designed to drive organic traffic.
• Monitor content performance, including rankings, organic traffic, click‑through rates and conversions, and recommend improvements.
  
  

• Work closely with practice groups, BD, PR, Campaigns and Digital to support campaigns and projects to ensure content supports commercial objectives.
• Provide guidance and training to colleagues on tone of voice and best practices for content creation.
• Brief designer on imagery to support content.
• Work with campaigns and digital teams to repurpose long‑form content into multi‑format assets (social, email, video scripts, webinars).
  
  

• Review, copy smooth and approve content produced by internal teams and external suppliers.
• Monitor and evaluate content performance to inform improvements.
  
  

• Establish KPIs and dashboards; present monthly performance insights and recommended actions.
• Work with Digital team on content audits and retirement, refreshing, or consolidation of pages.
• Pilot and document best practices (e.g., E‑E‑A‑T, topical authority, internal linking frameworks) and roll them out.