Content Creator

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sitas, and McCain.

Job Summary:

The Content Creator is responsible for developing visually compelling and engaging content across GMG’s brand portfolio. This role creates short-form and long-form content for digital and social media platforms, ensuring storytelling that resonates with youth and lifestyle audiences and supports campaign objectives, product launches, and brand activations.

Job Responsibilities:

• Produce high-quality video, photo, and written content for social, digital, and retail channels.

• Create reels, stories, and short-form content optimized for platforms like Instagram and TikTok.

• Collaborate with videographers, designers, and marketing teams to bring content ideas to life.

• Ensure content aligns with brand guidelines and reflects cultural relevance.

• Analyze content performance metrics and optimize based on data-driven insights.

• Stay updated on trending content formats, emerging platforms, and best practices in digital storytelling.

• Support campaigns, product launches, and community events through real-time content creation.

Functional and technical Competencies:

• Proficiency in Adobe Premiere Pro, CapCut, and Photoshop.

• Strong copywriting and video editing skills tailored for social media.

• Understanding of platform-specific content optimization (TikTok, Instagram, YouTube).

• Ability to analyze content performance and adjust creative strategies accordingly.