Job Description

Key Responsibilities

Content Creation

  • Create engaging photo, video, and written content for social media platforms (Instagram, TikTok, Snapchat, YouTube, LinkedIn).
  • Produce short-form videos (Reels, Stories, TikTok) showcasing treatments, before & afters (where approved), behind-the-scenes, doctor features, and patient education.
  • Write compelling captions, hooks, and basic scripts aligned with the clinic’s tone of voice.
  • Assist in planning and executing content calendars in collaboration with the marketing team.

Clinic-Based Coverage

  • Be present in the clinic to capture real-time content during treatments, events, launches, and campaigns.
  • Coordinate with doctors, therapists, and clinic staff to plan content shoots.
  • Ensure patient consent is obtained and adhered to before filming or publishing content.

Brand & Compliance

  • Ensure all content aligns with DAO Clinic’s brand guidelines and premium image.
  • Follow healthcare, advertising, and regulatory compliance guidelines when creating content.
  • Maintain consistency in visual style, tone, and messaging across all platforms.

Performance & Trends

  • Stay updated with social media trends, platform updates, and viral formats relevant to the aesthetics and healthcare industry.
  • Analyze content performance and suggest improvements to increase reach and engagement.
  • Support paid campaigns with creative content when required.

Qualifications & Experience

  • Bachelor’s degree in Marketing, Media, Communications, or related field (preferred).
  • 2–4 years of experience as a Content Creator or Social Media Content Specialist (healthcare/aesthetics experience is a plus).
  • Strong portfolio showcasing video, photography, and social media content.
  • Experience working in a clinic, beauty, or lifestyle brand is highly desirable.


Job Details

Role Level: Entry-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.apparelgroup.com Job Function: Marketing
Company Industry/
Sector:
Retail

What We Offer


About the Company

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