Category Manager

Job Category

FMCG (food)

Job Description

The Category Manager is responsible for driving the growth and profitability of Crystal Sauces across all international markets outside the Americas. This role provides end-to-end accountability for global category strategy, market development, portfolio innovation, and P&L management, ensuring sustainable business growth aligned with global brand objectives.

Strategy & Growth

• Lead and execute the global Crystal Sauces category strategy across GCC, Europe, Africa, and Asia.
• Define and drive the innovation pipeline, including portfolio expansion into adjacent categories and new product formats.
• Develop long-term growth roadmaps and translate strategic priorities into actionable annual plans across distributors, SKUs, and channels. Identify and pursue co-development opportunities with QSR and HORECA partners to drive menu innovations.
  
  

Commercial & P&L

• Own end-to-end P&L with full accountability for revenue, profitability, and budget management.
• Manage the annual marketing budget across ATL, BTL, and digital channels.
• Monitor market share growth and revenue performance across priority geographies. Negotiate and manage contracts with a broad network of international distributors.
  
  

Market Execution

• Develop trade visibility guidelines, planograms, and distributor playbooks to ensure consistent brand execution.
• Drive retail penetration and execution excellence across GCC and key international markets.
• Ensure global brand alignment while tailoring go-to-market strategies to local market dynamics. Track and report performance against strategic and budgetary targets, adjusting plans based on competitive landscape insights.
  
  

People & Stakeholder Management

• Lead, mentor, and develop cross-functional internal teams.
• Guide distributors and agencies to ensure effective and consistent execution & Foster Collaboration across internal and external stakeholders to achieve category objectives
  
  

Skills

Education:

Bachelor's or Master's degree in Business, Marketing, or a related field.

Experience

• 10+ years of experience in FMCG or global category management roles.
• Demonstrated P&L ownership with a strong track record of driving revenue and profitability.
• Proven experience in international market development and multi-market distributor management.
• Strong background in NPD, portfolio expansion, and brand development. Experience working with QSR ,HORECA , and retail channels across diverse geographies
  
  

About The Business

We, Unitra Mets Group, are a dynamic and professional conglomerate, recognized as one of the fastest-growing Red Bull distributors in the Middle East and Africa, Asia has achieved a leading market status for Red Bull, ranking as the 4th largest per capita consumption market globally, operating under the umbrella of Mezzan Holding Co.

Mezzan Holding Co. Is a Prominent Food, Healthcare, And Consumer Conglomerate In The Middle East, Boasting a Distinguished Heritage Spanning Over 75 Years. With Its Headquarters In Kuwait, Mezzan Holding Co. Has Direct Operations In Kuwait, UAE, Qatar, Saudi Arabia, Iraq, And Jordan, And

■ Employs 8,500 individuals from over 50 nationalities

■ Distributes more than 34,000 Stock Keeping Units (SKUs)

■ Provides over 100,000 meals daily in Kuwait, Qatar, and the UAE through its catering services

■ Operates 130,000 square meters of food, beverage, and FMCG manufacturing facilities in Kuwait, Qatar, and the UAE

■ Represents some of the most renowned names in the FMCG and healthcare sectors

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