Brand Manager

Main Duties and Responsibilities :

• Define brand concept & equity
• New Product Development
• Identify the phase of brand life cycle of each managed brand
• Manage brand portfolio & brand strategies such as Segmenting, Targeting and Positioning (STP) & Marketing Mix (Price, Place, Promotion, Product [4P])
• Develop activities to improve brand awareness
• Develop brand communication materials for TVC, Media, OOH, Online, POSM, and Key Visual.
• Plan, approve and recommend related to new product design or Key Visual design, POSM and merchandise
• Control marketing agency: work plan, budget control, and coordination regarding digital activity, IMC, and any other activities related to brand activation
• Plan a brand analysis that includes deep into three key areas: customer analysis, competitor analysis, and current brand audits
  
  

• Have minimum 5 years of experience in this area/field.
• Bachelor degree in marketing, communication, business management or related field
• Understanding the processes involved in cigarette production, from raw materials to finished goods.
• Familiarity with pricing strategies to position products competitively in the market
• Fluent in English (spoken and written)