Brand Manager

About our client:

Our client is a leading retail and distribution company in the Gulf region, with a portfolio of premium international fashion and sports brands. Founded in 2003, the company has grown into a powerhouse in retail distribution, offering unmatched expertise in brand management, market expansion, and retail operations. With a commitment to creativity, transparency, and operational excellence, the company fosters a dynamic environment where strategic thinkers thrive.

Location: UAE | Experience: 8–10 years | Salary: AED 20,000 per month

Are you a strategic thinker passionate about shaping and elevating retail brands? We are looking for a Brand Manager to lead brand initiatives, drive market success, and ensure a consistent and engaging brand experience across all touchpoints.

Key Responsibilities:

Brand Positioning:

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital, advertising, and in-store experiences.

Operations Management:

• Oversee retail operations, including store management, staffing, and customer service standards.
• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
• Monitor retail performance metrics, analyze KPIs, and implement actionable strategies for improvement.

Retail Execution:

• Conduct regular audits and store visits to assess compliance and identify growth opportunities.
• Analyze brand performance metrics and prepare reports for senior management with actionable insights.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

Brand Building:

• Collaborate with brands to identify market trends and consumer preferences that inform product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication:

• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
• Monitor campaign performance and optimize investments to achieve ROI targets.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 8–10 years of experience in retail brand management with proven success in leading brand strategies.
• Strong analytical skills and a data-driven mindset.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Excel and familiarity with data analysis tools.