Brand Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Role Summary:

Looking for a commercially savvy Brand Manager with proven FMCG experience capable of owning brand strategy & executing impactful, insight-led local campaigns & activations. This role goes beyond high-level strategy, someone who can roll up their sleeves and bring campaigns to life across channels & touchpoints that drive sustainable brand consumption & sales growth.

Key Responsibilities:

• Localize & execute global strategies to suit market needs (claims, assets); ensure strategic alignment while tailoring to local consumer behaviour
• Assist with end-to-end campaign management from concept creation with agencies to execution including ATL & BTL assets, media plans, in-store coordination with Shopper Marketing team, influencer activations & on-ground event
• Work closely with media & creative agencies, trade & expert marketing teams to deliver cohesive 360 brand experience for activations
• Support Marketing Manager with new product launches & actively contributing in joint planning sessions; collaborate cross-functionally with sales, regulatory and supply chain to ensure seamless execution
• Lead artwork process and changes for innovation.
• Assist Marketing Manager in developing annual brand plans. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
• Leverage Nielsen/IQVIA and internal data to derive actionable insights about market, competitors & consumer behaviour – monitor & report brand performance & share insights with internal stakeholders
• Accountable for accelerated share, sales and profit growth for assigned brand portfolio; own brand P&L, track KPIs and optimize marketing ROI
• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity - responsible for tracking brand equities and recommending remedial action
• Model Haleon values & behaviours and compliance with all Haleon codes of practice
  
  
  

Basic Qualifications

Essential:

• Bachelor’s degree in Marketing, Business Admin, Economics or related field. Position requires knowledge of business/marketing fundamentals
• 3-4 years’ experience in brand management ideally with FMCG or consumer healthcare
• Proven track record in campaign execution & brand activations
• Demonstrated experience in working with Nielsen/IQVIA or syndicated data tools
• Strong project management & stakeholder engagement skills
• Hands-on experience with digital & omnichannel campaigns
• Fluency in English; strong communication skills
  
  
  

Preferred:

• UAE based experience
• Arabic is a plus
• Working with or adapting regional/global brand guidelines to local market needs
  
  
  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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