Brand Coordinator
Apparel Group
United Arab Emirates
16th June 2025
2506-1835-121
Job Description
POSITION OBJECTIVE - The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.
Marketing:
- To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
- To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
- The above activities will include ATL (above the line) activities and BTL (below the line) activities.
- To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
- To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
- To work on pitch documents along-with the respective brand managers .
- Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
- Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
- Interface and help the brand managers and the ecommerce team for online trade.
- Continuously look at attractive opportunities for marketing / promoting respective brands.
- To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
- To assist respective brand managers or internal marketing team on logistics side during events and promotion.
- To share all information related to the business with respective line managers when required.
- To work and plan annual marketing budgets along-with respective brand managers.
- Work with the store and respective brand managers for photo shoots.
- Responsible for in store media i.e. music and videos.
Job Details
| Role Level: | Entry-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Dubai |
| Company Website: | https://www.apparelgroup.com | Job Function: | Marketing |
| Company Industry/ Sector: |
Retail | ||
What We Offer
About the Company
Apparel Group is a multi-award-winning global fashion and lifestyle retail conglomerate based in Dubai, UAE, with operations across the GCC. Today, Apparel Group caters to millions of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000 multicultural staff.Apparel Group is set to cross new barriers and create fresh benchmarks in the retail industry to become the topmost global retailer. The company has achieved mercurial growth in the last 26 years by introducing world-class labels from around the globe, including Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian and Tim Hortons, to name a few.
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