Website Content Editor and Writer (225-615)

The role of a Website Content Editor and Writer is pivotal in crafting engaging, compelling, and accurate content for websites. This position is designed for individuals who have a knack for writing and possess a keen eye for detail to ensure quality content that resonates with readers. As a Website Content Editor and Writer, you will work closely with various teams including marketing, design, and development to produce rich, SEO-friendly content that aligns with business objectives and speaks to the target audience effectively. You will be responsible for creating original content, editing existing materials, and managing content updates to maintain the brand's voice and tone. A strong understanding of content management systems and content strategies is crucial to thrive in this role.

Responsibilities

• Develop and write engaging website content that aligns with brand guidelines.
• Edit, proofread, and ensure the grammatical accuracy of website content.
• Collaborate with design and development teams for seamless content integration.
• Conduct research to gather relevant information for content development.
• Stay updated with SEO strategies to optimize content for search engine visibility.
• Maintain consistency in tone and style across all web content materials.
• Monitor website traffic and engagement to adjust content strategies accordingly.
• Create and manage content calendars to ensure timely updates and launches.
• Engage in keyword analysis to enhance content reach and effectiveness.
• Ensure the website content meets legal and ethical standards and regulations.
• Review competitors' websites to identify and implement best content practices.
• Provide written creative support for marketing initiatives and campaigns.

Requirements

• Bachelor’s degree in English, Marketing, Journalism, or a related field.
• At least 2 years of experience in content writing or editing roles.
• Proficiency in content management systems, such as WordPress or Drupal.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Proven ability to manage multiple projects and deadlines simultaneously.