VP Customer Marketing

Lead Continuous Relationship Marketing (CRM) strategy and execution, transforming customer engagement into deep, trust-based relationships. Own strategic vision and operational delivery of CRM programmes that drive measurable business growth through sophisticated customer lifecycle marketing. This strategic role requires balancing visionary thinking with pragmatic execution, orchestrating cross-functional collaboration across Product, Marketing, Customer Intelligence & Insight, Digital, and Customer Experience teams.

North Star: CRM will be how we become our customers first call for every financial decision in their lives.

Growth Mandate: Deliver against four levers: more customers (retention, loyalty), banking more (balances, frequency, borrowing), more products (cross-sell, wallet share), for longer (tenure extension).