Social Media Marketing Specialist

Job description- Social Media /Marketing Executive

REPORTS TO: Owner / General Manager /Brand Heads                                                                 

·         Responsible to post for (Redline Brands & Bits & Pieces) in Social Media                                    (Instagram/Facebook & so on) during peak viewing timing. Management to communicate timing & frequency by brand.

·         Visiting the Salon, Restaurants & Shops a minimum of once per week to obtain social media content. Relevant Travel expenses will be reimbursed upon the submission of Original Receipts.

·         Assisting Brand Heads in deploying brand strategies to generate consumer traffic, increase average baskets / spend per head and customer frequency.

·         Responsible for drafting & executing approved marketing plans. 

·         Plans overall budget and individual budgets for all activities

·         Analyses revenue of assigned brands across markets and suggests activities to boost KPIs.

·         Responsible for training staff to ensure the success of all marketing initiatives.  

·         Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling

·         Analyzes results (Store events, direct marketing, promotions, PR…)  

·         Defines actions based on Mystery shopper reports, customer & blogger / Influencer feedback

·         Compares budget versus actual spends on a monthly basis.

·         Undertakes benchmarking of marketing activities against competition

·         Develop relationships with key support stakeholders like Editors, Influencers, Mall Marketing.

·         Monitors Store KPI’s & reports to Brand Heads

KEY COMPETENCIES

·         Actionable Consumer and Shopper Insights

·         Performance Monitoring

·         Brand Communication

·         Digital Marketing