Social Media Manager and Content Creator (225-914)

As a Social Media Manager and Content Creator, you will be at the forefront of our digital marketing efforts, responsible for crafting engaging and compelling content that resonates with our audience across various social media platforms. You will strategize, execute, and monitor our social media campaigns to enhance our brand awareness, increase engagement, and drive traffic to our online channels. Your expertise in content creation, combined with your analytical skills, will enable you to produce high-quality, relevant content that aligns with our brand identity. This role requires a creative approach to storytelling and a deep understanding of the dynamics of social media trends and algorithms. You will work closely with the marketing team to ensure our social media presence is cohesive and in line with our business objectives.

Responsibilities

• Develop and implement a comprehensive social media strategy to align with business goals.
• Create, curate, and manage all published content such as images, video, and written content.
• Design and execute social media campaigns to improve brand awareness and engagement.
• Monitor social media trends and adapt strategies to improve platform performance.
• Collaborate with marketing and product teams to support campaigns and launches.
• Analyze social media metrics and adjust strategies to improve KPIs and reach targets.
• Engage with audiences by responding to comments, messages, and managing online reviews.
• Identify opportunities for partnerships and influencer collaborations to grow networks.
• Stay informed about competitor activities and emerging social media trends.
• Use analytics tools to track the effectiveness of social media initiatives.
• Produce engaging multimedia content across various social platforms.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a social media manager or content creator.
• Strong understanding of social media platforms and their respective audiences.
• Excellent communication skills, both written and verbal, with attention to detail.
• Creative and strategic thinker with the ability to produce compelling content.
• Experience using social media management and analytics tools effectively.
• Ability to work independently as well as collaboratively within a team environment.