Social Media Manager and Content Creator (225-628)

The Social Media Manager and Content Creator plays a crucial role in enhancing a company's online presence by managing social media platforms and creating engaging content. This position is pivotal to driving brand awareness and engaging with the target audience through various digital channels. The ideal candidate will have a deep understanding of social media platforms and trends, exceptional creative skills for content creation, and the strategic mindset to execute effective digital marketing strategies. The role requires a blend of creativity, analytical thinking, and strong communication skills to build a cohesive brand narrative and maintain a dynamic online presence. If you’re passionate about digital marketing, skilled in storytelling, and knowledgeable about current trends, this role will allow you to make a significant impact on the brand's online influence and growth.

Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging multimedia content across multiple digital platforms and channels.
• Manage day-to-day operations of social media profiles, including posting and activity monitoring.
• Analyze audience insights to guide content creation and social media strategy.
• Collaborate with cross-functional teams for campaign planning and execution.
• Monitor, respond to, and engage with the audience to foster community relationships.
• Stay up to date with the latest industry trends and tools for social media management.
• Prepare monthly reports on social media performance and engagement metrics.
• Plan and execute paid social media advertising campaigns to maximize brand exposure.
• Coordinate influencer partnerships and develop collaborative campaigns to expand reach.
• Use analytics tools to measure and report on the effectiveness of social media campaigns.
• Ensure all content aligns with brand voice, identity, and legal guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or Content Creator.
• Proficiency in using social media management and analytics tools.
• Strong copywriting and content creation skills with attention to detail.
• Understanding of SEO, web traffic metrics, and digital marketing principles.
• Ability to develop creative visual content using design software like Adobe Suite.
• Excellent communication skills and collaborative abilities with cross-functional teams.
• Experience in managing social media advertising campaigns is highly desirable.
• Solid organizational skills, capable of managing multiple projects simultaneously.