Social Media Executive 26O25

A Social Media Executive plays a crucial role in bridging the gap between brands and their audience through various social media platforms. This dynamic professional oversees the creation, management, and engagement of content that enhances a brand's presence online. A Social Media Executive strategizes effective marketing campaigns, monitors trends, and adjusts plans to optimize engagement and reach. They work closely with marketing teams to ensure cohesive messaging and branding across all digital touchpoints. The role requires creativity, analytical skills, and a keen understanding of social media trends and technologies to successfully convey the brand's voice and objectives. Proficiency in numerous social media platforms and tools is essential for effective outreach and analytics. The ideal candidate is someone who can innovate and adapt in the fast-paced world of online marketing.

Responsibilities

• Develop and implement social media strategies aligned with business objectives.
• Create engaging content in various forms like text, image, and video.
• Monitor social media channels to respond to feedback and inquiries promptly.
• Analyze and report on the performance of social media campaigns monthly.
• Collaborate with designers and other team members to create compelling visuals.
• Stay updated with the latest social media best practices and technologies.
• Manage and optimize the company’s social media profiles and presence.
• Engage with online communities to enhance brand awareness and reputation.
• Generate, edit, publish, and share daily content consistently to build connections.
• Identify and build relationships with influencers to extend reach and engagement.
• Develop and implement paid social media advertising campaigns as needed.
• Conduct competitive research to track the social media presence of peers.

Requirements

• Bachelor's degree in Marketing, Communication, or related field required.
• Proven work experience managing social media accounts for a business.
• Excellent knowledge and understanding of social media platforms and trends.
• Strong writing, editing, and communication skills are essential for this role.
• Familiarity with social media management tools like Hootsuite or Buffer.
• Ability to multitask and prioritize in a fast-paced environment efficiently.
• Creative mindset with strong problem-solving and analytical skills.