Social Media Executive (225-1010)

A Social Media Executive plays a pivotal role in the communication strategy of a company. They are responsible for maintaining a strong online presence across various social media platforms. This role involves creating engaging content, managing social media accounts, and executing marketing strategies to increase brand awareness and drive engagement. A Social Media Executive needs to be a tech-savvy professional with a keen interest in the latest digital marketing trends and social media methodologies. They must also possess excellent communication skills, creative thinking, and the ability to formulate effective strategies that align with the company's marketing objectives.

Responsibilities

• Develop and implement social media content plans aligned with company's brand strategy.
• Manage day-to-day operations of social media profiles across all major platforms.
• Create engaging content including text, images, and videos tailored for each platform.
• Monitor social media metrics and analytics to measure the success of campaigns.
• Collaborate with the marketing team to integrate social media campaigns with broader strategies.
• Respond to comments and queries in a timely manner to maintain a positive digital presence.
• Stay informed about current trends and options in social media tools and applications.
• Liaise with external agencies and vendors to execute social media strategies effectively.
• Engage with influencers to enhance partnerships and amplify brand messages.
• Maintain a consistent brand voice and message across all social media channels.
• Conduct competitive research to develop new ideas for content generation.
• Support in developing and overseeing digital advertising campaigns for promoted content.

Requirements

• Bachelor’s degree in Marketing, Communication or a related field is preferred.
• Proven work experience as a Social Media Executive or in a similar role.
• Deep understanding of social media platforms such as Facebook, Instagram, and Twitter.
• Excellent written and verbal communication skills to engage with audiences.
• Proficiency in using social media management and analytics tools effectively.
• Creative thinking with a demonstrated ability to produce innovative content.
• Strong organizational skills with the ability to manage multiple projects simultaneously.