Social Media Buyer - Lead Generation 05F25

We are seeking a strategic and results-driven Social Media Buyer, specializing in lead generation, to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and optimizing media buying strategies across various social media platforms to drive high-quality leads and achieve our business targets. The ideal candidate will possess a strong understanding of demographic targeting, competitive analysis, and media trends in the social media landscape. The successful candidate will be analytical, innovative, and motivated to stay on top of industry trends and technology advancements to continually improve acquisition strategies. If you have a passion for digital marketing and a proven track record in lead generation through social media buying, we invite you to embark on this exciting opportunity to contribute to our company’s success.

Responsibilities

• Develop performance-driven media buying strategies for lead generation on social media platforms.
• Analyze and interpret data to maximize ROI and drive continuous campaign improvements.
• Research and identify key demographics and target audiences for strategic ad placements.
• Manage budgets efficiently to ensure optimal spend and cost per lead metrics are achieved.
• Create compelling ad copy and visuals aligned with overall brand messaging and campaign goals.
• Collaborate with the creative team to develop innovative content for lead generation initiatives.
• Utilize analytical tools to track, analyze, and report on campaign performance regularly.
• Keep abreast of social media trends and platform updates to implement best practices.
• Perform competitive analysis to understand market trends and adapt strategies accordingly.
• Continuously test and optimize ad formats, placements, and creatives for better results.
• Develop and maintain strong relationships with social media platform representatives and vendors.
• Work closely with the sales team to ensure alignment on lead quality and conversion goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Proven experience in media buying with a strong focus on lead generation campaigns.
• Expert knowledge of social media platforms and media buying tools and techniques.
• Strong analytical skills with the ability to interpret and translate data insights into actionable strategies.
• Excellent communication and negotiation skills, with a keen attention to detail.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines consistently.
• Proficient in using analytics tools like Google Analytics, Facebook Insights, and other related platforms.