Social Media And Community Manager

About Bodytree

Bodytree is a premium wellness studio in Abu Dhabi, with Reformer Pilates as a core pillar of the brand. Known for precision-based training, refined aesthetics and a strong community, Bodytree focuses on delivering a high-quality client experience across all digital and in-studio touchpoints.

Role Overview

As Social Media & Community Manager, you are responsible for the day-to-day execution, planning and coordination of Bodytrees social media presence and community communication.

This is a hands-on, execution-focused role with ownership over operational communication strategy, content rollout, community engagement and cross-channel coordination. You act as the central coordination point between internal teams and ongoing initiatives, ensuring all messaging is aligned, on-brand and delivered with consistency and care.

This role focuses on communication strategy, planning and execution, not hands-on content production.

Key Responsibilities

Content Planning & Coordination

• Coordinate content calendars, approvals and publishing
• Review monthly moodboards and creative directions to ensure brand consistency and alignment with current priorities
• Review content for tone, visual consistency and messaging alignment
• Coordinate and organise monthly content shoots and asset planning in collaboration with relevant stakeholders
  
  

• Own the operational communications calendar
• Translate promotions, workshops and initiatives into clear communication strategy, messaging and channel execution
• Execute campaigns across social media, WhatsApp and app-based communication in coordination with the team
• Coordinate paid social campaigns, including briefings, asset alignment and performance feedback
  
  

• Create and adapt branded assets using Canva for digital and in-studio touchpoints
• Ensure visual and messaging consistency across all channels
  
  

• Monitor community sentiment, engagement and feedback
• Share insights internally to continuously improve communication, messaging and experience
• Support reporting and ongoing optimisation of content and communication performance
  
  

• 2+ years experience in social media, community or brand management
• Comfortable working in a high paced environment A hands-on mindset with strong attention to detail and follow-through
• Confidence working with external and internal stakeholders
• Strong visual sense and understanding of brand consistency
• Comfortable using social media planning and design tools (e.g. Canva, Buffer or similar)
• Clear communication skills and sound judgment in community interaction
  
  

• Competitive salary package
• Employment visa sponsored by Bodytree
• Medical health insurance according to company policy
• A visible, high-impact role shaping Bodytree’s wellness experience strategy
• A collaborative, passionate, wellness-driven team environment
• Opportunities to grow with a fast-expanding premium wellness brand