SEO And PPC Marketing Analyst

We are seeking a highly analytical SEO & PPC Marketing Analyst to monitor, measure, and optimize search marketing campaigns. This role focuses on data-driven insights to improve both organic and paid search performance, helping the business achieve measurable growth.

The ideal candidate is detail-oriented, comfortable with data, and able to translate analytics into actionable marketing strategies.

Key Responsibilities

• Track, measure, and report on SEO and PPC campaign performance using KPIs like CTR, CPC, CPA, traffic, and conversions.
• Conduct keyword research, competitor analysis, and audience segmentation to inform campaigns.
• Develop dashboards, reports, and visualizations for stakeholders.
• Analyze trends in search performance and provide actionable insights for optimization.
• Collaborate with SEO, PPC, and content teams to improve campaign effectiveness.
• Support A/B testing for ad creatives, landing pages, and targeting strategies.
• Monitor search engine algorithm changes and industry trends to ensure best practices.
  
  

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (or equivalent experience).
• 2–4 years of experience in SEO, PPC, or digital marketing analytics.
• Proficiency with Google Analytics, Google Ads, Bing Ads, Google Search Console, and SEO/PPC tools (SEMrush, Ahrefs, Moz).
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights.
• Excellent communication and reporting skills.
  
  

• Google Analytics and Google Ads certifications.
• Experience with data visualization tools (Data Studio, Tableau, Power BI).
• Familiarity with CRO, A/B testing, and conversion optimization techniques.
• Basic understanding of HTML/CSS and CMS platforms.
  
  

• Competitive salary and performance-based bonuses.
• Flexible remote or hybrid work options.
• Opportunities for professional development, training, and certifications.
• Collaborative, data-driven, and growth-focused team environment.