Senior Media Planner (225-823)

A Senior Media Planner is a strategic role within a marketing or advertising agency, responsible for developing and managing comprehensive media plans and campaigns that effectively reach designated target audiences. This professional collaborates with clients, creative teams, and media vendors to plan, execute, and optimize media strategies that align with brand goals and deliver measurable results. A Senior Media Planner possesses a deep understanding of various media channels, audience behaviors, and industry trends, enabling them to make informed decisions on media buys and placement. This role is critical in ensuring that advertising budgets are spent efficiently to achieve the maximum return on investment and enhance brand visibility.

Responsibilities

• Develop comprehensive media plans that align with client budgets and objectives.
• Collaborate with clients and account managers to understand their marketing goals.
• Conduct thorough research on audience behavior and media consumption patterns.
• Evaluate various media platforms and negotiate media buys with vendors.
• Utilize analytics tools to track, analyze, and report on campaign performance.
• Optimize campaigns by adjusting media strategies based on performance insights.
• Coordinate with creative teams to ensure advertising content aligns with media plans.
• Stay updated with the latest media trends and emerging platforms for effectiveness.
• Present detailed media plans and performance reports to clients regularly.
• Manage media budgets to ensure cost-effective ad spending and maximum ROI.
• Mentor and provide guidance to junior media planners and team members.
• Maintain strong relationships with media vendors and negotiate favorable terms.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field is required.
• Minimum of 5 years of experience in media planning or similar roles.
• Strong analytical skills with the ability to interpret complex data and metrics.
• Proficiency in media planning software and analytics tools essential for the role.
• Excellent communication and presentation skills for client interactions.
• Ability to work collaboratively within a team and with external stakeholders.
• Superior negotiation skills for managing media buys and vendor relationships.