Senior Media Planner 06M26

We are seeking a highly skilled and experienced Senior Media Planner to join our dynamic team. As a Senior Media Planner, you will play a pivotal role in the successful execution of advertising and marketing campaigns for a diverse portfolio of clients. You will be responsible for developing strategic media plans that align with client objectives and budgets, ensuring their brand messages effectively reach the intended audience. The ideal candidate will possess excellent analytical skills, a deep understanding of media landscapes across digital and traditional channels, and the ability to collaboratively work with creative and account teams. Your expertise in leveraging data-driven insights to drive impactful campaigns will be crucial to achieving client satisfaction and delivering exceptional results.

Responsibilities

• Develop comprehensive media plans that meet client objectives and budget constraints.
• Analyze market trends and consumer behavior data to inform strategic planning efforts.
• Collaborate with creative teams to align media strategies with campaign messaging.
• Negotiate and purchase media space across digital and traditional platforms.
• Evaluate the performance of media campaigns and optimize for increased effectiveness.
• Prepare and present media proposals and performance reports to clients.
• Stay updated with the latest media trends and technologies to drive innovation.
• Maintain strong relationships with media vendors and partners for advantageous collaboration.
• Manage media budgets diligently to ensure cost efficiency without compromising quality.
• Mentor and provide guidance to junior media planners to develop their skills.
• Coordinate with internal teams to ensure seamless campaign execution and delivery.
• Utilize data analytics tools to measure campaign success and inform future planning.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Minimum of 5 years of experience in media planning or buying in agency settings.
• Proven track record of developing successful media strategies across multiple channels.
• Strong analytical skills with experience using media analytics software and tools.
• Excellent negotiation skills to effectively manage media purchases and vendor relationships.
• Proficient in digital media platforms including social media, search, display, and video.
• Exceptional communication and presentation skills to articulate media strategies and performance.
• Ability to work collaboratively in a fast-paced environment, meeting tight deadlines.