Senior Manager - Product Marketing

Job Description

This position plays a pivotal role in shaping and executing the communication, user experience, and adoption strategies for all IT initiatives within the Digital & Transformation Division. This senior management position is responsible for ensuring that IT programs are clearly communicated, widely adopted, and deliver a seamless user experience aligned with AD Ports Group’s global brand and digital ambitions.

Responsibilities

Core Responsibilities:

IT Communications & Engagement

• Plan and lead IT townhalls, executive briefings, and global updates to keep stakeholders informed and engaged.
• Develop and deliver clear, consistent messaging around IT programs, ensuring alignment with AD Ports Group’s brand and tone.
• Build and execute awareness campaigns for IT initiatives to drive adoption and change readiness.
  
  

• Monitor and assess user experience across IT service channels (helpdesk, portals, applications, etc.).
• Conduct regular reviews of IT applications to ensure UI/UX standards are met and aligned with global branding.
• Validate wording, labels, and messaging in IT platforms to ensure clarity, professionalism, and user-friendliness.
  
  

• Oversee the development of user guides, FAQs, and technical documentation in business-friendly language.
• Ensure training materials are aligned with business needs and are easy to consume.
• Standardize templates and communication formats across IT programs and projects.
  
  

• Design and deliver training programs and awareness sessions on new IT systems, policies, and tools.
• Partner with HR/L&D to integrate IT awareness into corporate training frameworks.
  
  

• Embed user experience, communication, and adoption metrics into IT project governance frameworks.
• Provide oversight to ensure all IT initiatives include stakeholder communication and adoption plans.
• Report regularly to Group CIO on IT experience KPIs, adoption levels, and engagement outcomes.
  
  

• Bachelor degree in Marketing, Business Administration, Journalism, Public Relations or a related field. Masters degree is a plus
• High level of proficiency in English; working knowledge of Arabic is desirable.
  
  

• IT Service Delivery (Advanced)
• Enterprise Applications (Advanced
• UX/UI Principles (Intermediate)
• Program/Project Management (Advanced
• Change Management (Advanced)
  
  

• Exceptional communication (written, visual, verbal)
• Stakeholder management
• Leadership
• Presentation skills
  
  

• B2B marketing and sales experience, preferably in technology marketing, with strong integrated marketing and marketing operations background.
• Connected sales and marketing experience & business acumen.
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Strong understanding of sales priorities and motivations.
• Strong executive maturity, presence, and track record of marketing impact and influence.
• Marketing shared services experience.
• Proven ability to develop and deliver compelling sales presentations.
• Experience in negotiating and closing contracts with clients.
• Good familiarity with UAE & International Media
• Commercial & cultural awareness
• Experience with web analytics tools.