Senior Employer Branding Expert

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About our client

Our client is a leading global player in the aluminium and metals industry, known for producing high-quality, value-added aluminium at scale. Headquartered in the UAE, they operate integrated facilities across the value chain — including smelting operations, refining capabilities, and upstream mining assets internationally.

With a strong global customer base, their products are widely used across industries such as construction, automotive, packaging, and consumer electronics, enabling everyday applications that support modern living. As one of the region’s most significant industrial exporters, our client contributes substantially to economic diversification and plays a key role in supplying a notable share of aluminium to international markets.

About the role

• Client is seeking a seasoned Senior Employer Branding Expert to drive and enhance its employer brand across recruitment initiatives. This role is specifically focused on talent attraction and recruitment branding, rather than general corporate marketing.
• The ideal candidate will play a pivotal role in shaping compelling employer narratives that attract top talent across multiple segments, including national hires, graduates, operators, and senior leadership.
• This position requires close collaboration with Talent Acquisition and Corporate Communications teams to ensure a consistent and impactful employer value proposition

As a Senior Employer Branding Expert, you will be:

Employer Branding Strategy (Recruitment-Focused):

• Developing and executing employer branding strategies tailored specifically for recruitment campaigns, ensuring alignment with our client talent acquisition goals.

Talent Segment Positioning:

• Creating targeted employer brand narratives for diverse hiring segments including:
• UAE Nationals (Emiratisation focus)
• Graduate programs
• Operational workforce
• Executive leadership hiring

Campaign Development & Execution:

• Leading the design and rollout of recruitment marketing campaigns across digital and offline channels to enhance talent attraction and engagement.

Stakeholder Collaboration: Partner closely with:

• Talent Acquisition teams to align branding with hiring needs.
• Corporate Communications to ensure consistency in messaging.
• External agencies/vendors where required.

Content & Messaging:

• Overseeing the creation of compelling content (social media, career pages, job ads, videos, etc.) that strengthens our client employer value proposition.

Employer Brand Enhancement:

• Continuously assessing and improving our client employer brand presence in the market through insights, benchmarking, and candidate feedback.
• Analytics & Reporting: Tracking effectiveness of employer branding initiatives using key recruitment metrics and optimize campaigns based on performance insights.

What you already have...

Qualifications & Experience

• Bachelor’s degree in Human Resources or a related field (preferred).
• Minimum 7+ years of experience in employer branding with a strong focus on recruitment marketing / talent branding.
• Proven experience partnering with Talent Acquisition teams to support hiring through branding initiatives.
• Strong understanding of employer branding within recruitment (not general marketing).
• Ability to create compelling EVP-led content and hiring campaigns.
• Hands-on experience with digital recruitment channels (LinkedIn, social media, career sites).
• Knowledge of Arabic is an advantage.
• Exposure to Middle East hiring practices / Emiratisation is a plus.