Senior Copywriter 27N25

The role of a Senior Copywriter is critical in crafting compelling narratives and branding materials that help shape the voice and tone of an organization. This position demands creativity, strategic thinking, and a deep understanding of brand storytelling. As a Senior Copywriter, you will be expected to lead the creation and development of various types of content, including advertising copy, digital content, sales collateral, and more. You will collaborate with designers, marketing staff, and other stakeholders to ensure that the content is on-brand and tailored to meet business objectives. This role is ideal for someone who thrives in a fast-paced environment and is passionate about the power of words to engage and persuade audiences. The ideal candidate has a strong portfolio of work, a keen eye for detail, and the ability to produce high-quality work under tight deadlines.

Responsibilities

• Develop creative content strategies aligned with marketing objectives and brand guidelines.
• Write, edit, and proofread high-quality copy across multiple channels and formats.
• Collaborate with design and marketing teams to develop comprehensive campaign concepts.
• Lead brainstorming sessions to drive innovative ideas and creative solutions.
• Create compelling copy that enhances the company’s brand voice and reaches target audiences.
• Ensure consistency in style, tone, and quality across all written materials.
• Stay updated on industry trends to maintain a cutting-edge approach to content creation.
• Oversee content calendar and manage deadlines for multiple projects concurrently.
• Mentor junior copywriters by providing feedback and guidance in their growth.
• Conduct research to understand target audiences and adapt messaging accordingly.
• Present creative ideas and content strategies to internal teams and stakeholders.
• Evaluate the effectiveness of content initiatives through performance metrics and analytics.

Requirements

• Bachelor’s degree in English, Marketing, Communications, or a related field required.
• Minimum of 5 years of experience in copywriting, particularly in advertising or marketing.
• Proven ability to craft engaging copy across print, digital, and social media platforms.
• Strong portfolio showcasing a range of creative and strategic writing projects.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Detail-oriented with exceptional editing and proofreading skills to ensure accuracy.
• Ability to manage multiple priorities and work efficiently under tight deadlines.